The European Bank for Reconstruction and Development defines the Western Balkans as the former Yugoslavia and Albania, without Slovenia and Croatia. Today, Western Balkans is more of a political than geographical definition for the region of Southeast Europe that is not in the European Union.
Alvogen expanded its market networkto Serbia in 2010, opening a regional headquarter in Belgrade. Since then, five representative offices in the region have been established: FYR Macedonia, Albania, Montenegro, Kosovo and Bosnia.
“We are very excited about our operation in the West Balkans. In a relatively short time, we have recruited a good team and inaugurated a new packaging site. Our focus will be on registration of our in-house portfolio, but we will also be open for collaborations and portfolio acquisitions to further strengthen our business”, says Milorad Dragojlovic, Commercial Manager West Balkan.
Alvogen has also built a new packaging center in Barice, 70 km (45 miles) from Belgrade in Serbia. The plant is designed for primary and secondary packaging of some 20 million packs for the West Balkans and other markets. Utilization of the site has already started by MA transfers from some foreign companies, providing the necessary portfolio for accelerated penetration of the Serbian market. The site can also provide small batches for neighboring markets and additional equity value for our business in Iraq, by transforming current distribution arrangements into own brand business.